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Project Information

Jotun colour palette campaign site
Involvement: Concept and Art Direction,
Management and Production: Apt
Visit Jotun Lady

Jotun is the #1 paint manufacturer in Norway. Each year they produce a new palette and showcase this. We wanted to show that colour makes a room and to visualise its importance. We employed different professions to talk about why colour is important to them. We assigned a relevant object to each person which would be formed by the colour they loved.