NKF say that 'creativity can be learned'. We knew that much valuable learning comes from the other students - the fertile environment. Therefore we felt the best way to promote the school was to showcase the students own work. We also wanted to reach those potential new students who knew they wanted to study something creative but not necessarily which subject. By letting the viewer filter the site they become more active participants and we allow them to stumble across creative pathways in a flexible manner. This was a win win situation as the students got a tool to showcase their work and the school earned valuable exposure.